В большинстве случае, сегодня забронировать желаемое помещение для проведения мероприятий, является процессом нелегким. Всё дело в том, что сложно найти хороший, аккуратный зал, и все спешат сделать это заранее. К тому же, надо соответственно успеть оформить зал, учитывая его особенности – это требует отдельного времени и усилий.
Главное с чего надо начать фирме, которая занимается устройством и протежированием культмероприятий – это разработка общего стиля программы и, затем, оформления зала.
Следующий этап – выбор платформы для проведения программы.
Она должна подходить теме программы, её направлению. Продюсер и художник-оформитель, при встрече обговаривают условия заказа: направление и тематика программы (к примеру, конференция по проектному и торговому финансовому обеспечению), назначенная дата проведения программы, предполагаемые участники, их количество, категория людей, к которым будет обращено послание, форма донесения информации, размер мероприятия (тип заседаний и т.д.).
После проведения первого общения с заказчиком, продюсер начинает управленческую и наблюдательную деятельность, а дизайнер занимается оформлением.
Первое, что делает продюсер, учитывая специфику, тип аудитории, направление конференции – изготавливает некоторое количество образцов для заказчика, предлагает собственные идеи. В основном, они заключаются в определении стиля и направления программы. После того, как заказчик выберет, что ему нужно, производится доработка особенностей дизайна. Выбор оформления исходит от финансовых возможностей заказчика – всё это согласовывается в ходе переговоров.
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